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Web Survey Bibliography

Title Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets
Year 2013
Access date 19.04.2013
Abstract

As respondents continue to show less interest in completing traditional surveys, we need to change our environment to accommodate shorter surveys. Modular surveys breakdown a 20+ minute survey into three 5- to 8-minute modules. However, end users of the information can’t help but have concerns over missing data. This presentation examines two different techniques for combining modules into a complete data set suitable for advanced analytics. These techniques are data imputation (cyborgs) and respondent matching (monsters). 

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Year of publication2013
Bibliographic typeJournal article
Conferences, workshops, tutorials, presentations
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Web survey bibliography (364)

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